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When in Doubt, Add a Cat
ModCloth is always all about cute and fun graphics, so the first time I decided to draw a cat for them on a sale, they loved it...and started asking for more. On this one I decided to take it one step further, incorporating the actual sweaters from the sale into the design. It was an immediate hit, and the client would reference it as inspo for nearly every sale after.
I have also included some of the additional assets for this sale, and how I utilized my little characters across different banners to keep things cohesive.
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