Amelia Nista.

The team wanted to test into different personas, including the clean product persona. This individual is all about knowing what is in their products and how they impact their skin. As such, all the assets needed to call out the benefits of the products or show off the real ingredients that were in use. There wasn't a lot of cohesion in the process of brainstorming the assets, and therefore I had to work backward a bit to make sure the assets I made matched the theme with the little information I had.