Born Lippy
When the UK released Born Lippy, they did a whole retro inspired photoshoot with pink checkers, jello, and bright bold colors. Even though the US market released Lippy a few years later, I wanted to utilize those assets and play up that vibe in all the creative. I made the pink checkers the unifying element throughout most of the assets, but also played up the scents and textures of the products. The other thing of note was that the UK released with 6 scents, but we only had 5, so all imagery had to be altered to remove one of the products.
Home Page Assets
I always tell my brands that I don't recommend using gifs on their homepages because it can slow down load times. They insisted here since this was a big drop, but I went ahead and gave them an alternate set of static assets just in case.
Product Category Page Banners
Social Assets
