Amelia Nista.

Hide and Seek!

Some of ModCloth's most popular sales are interactive. They ask the customer to search for a character (designed by me!) somewhere on the website in order to find the promo. The promo would be found on a specific product by having the character on the PDP images within the PLP. The way the copy worked out on this particular sale, I thought it would be cute to make it look like a missing pet poster (and used my own cat as a muse). I didn't want it to come across too sad, so I tried to hint that the cat herself was in on it, leaving little red doodles and clues throughout the email and website.