Amelia Nista.

Advent Calendar

The advent calendar is one of the biggest moments for the Body Shop every year. The very first winter back in the US, mere months after reopening, the advent calendar sold out. For this year, we wanted to capitalize on that and opened up preorders. I knew this was going to be a big selling moment and reached out to the team to gather information about the value of the calendar to push the desire to buy even more. The very first day of the preorder brought in $30k in sales. Note: the mismatch of values was an issue of the brand themselves giving us the wrong information and us updating after email had already gone live.