Amelia Nista.

Pumpkin

Fall is here, and the Body Shop wants you to know it. Every year they release a seasonal pumpkin scent and with this being the first fall since the brand returned to the US, I wanted to make sure it was bold and big. It needed to be a moment that couldn't be missed or mistaken for anything other than pumpkin. I kept design simple on their day 1 email, but for day 2 I wanted to play it up even more with the pumpkin silhouette and the large leaves.