Karen Kane August Lookbook
The Karen Kane customer loves her monthly catalog, and every catalog comes with a sale built in. For this promo, I wanted to show off that the new arrivals for this season were inspired by nature, so I used colors from the primary images to find scenic images that matched the outfits and locations of the AI and physical photoshoots. I also used it as an opportunity to showcase some of the prints and accessories associated with the new collection.
Home Page Assets
We stared utilizing a mix of live and embedded text on homepage for Karen Kane. By this, I mean on day to day HP banners we use live text, and on promos we use embedded. This allows for SEO performance to remain good day to day, but still have a fun bespoke hero moment on sales.
Social Assets
Google Performance Max
Usually we just resize an image for PMAX ads, but in this case I wanted to make it more designed, so I made it match email.
