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Lotion for Your Location
Normally, the brand team would own what overall story they wanted us to tell on each email. In this case, however, the creative team owned the story. We all had a chance to try out the different products and decided that a good direction would be to show off which products to use in which locations (ie dry climates vs humid climates etc). I wanted it to be immediately evident which climate we were discussing so I pulled stock imagery and placed the different products within them.
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