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It's October 3rd
Every October 3rd is Mean Girls day, where fans celebrate the movie with lots of pink and lots of quotes. This year just happened to fall on a Wednesday, which made it even more fun for fans of the film, where the characters wear pink on Wednesdays. I hadn't seen the film, so I was working a little blind, trying to match the look of the film while utilizing the images we had from the brand. I ended up trying to emulate the 'burn book' prop from the movie with the cut out letters and scrapbook look of the hero. I then played with a more unique product grid below the hero with emphasized quotes from the movie.
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